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PBS KIDS Promotes for Brand Engagement


Maria Whelan has been promoted to VP of marketing and brand engagement at PBS KIDS.

In her new post, Whelan will oversee the marketing of PBS KIDS across all user touchpoints, with a strategy to engage new and existing audiences with the brand’s mission, values, content and distribution platforms.

Elevated from senior director and head of marketing and brand engagement, Whelan takes up the new position when she returns from parental leave.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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