Parragon On Board Warner Bros. Merchandise

BATH: U.K. publisher Parragon has inked a multiyear, multi-property global licensing deal with Warner Bros. Consumer Products UK involving such iconic brands as Scooby-Doo.

Under the agreement, Parragon will release a range of books and gifts based on Warner Bros. entertainment properties, including Scooby-Doo, Batman, Superman, Wonder Woman, Justice League and DC Super Friends. The first products to launch will be a new collection of annuals for Scooby-Doo, Batman and Superman. These items are slated to hit retail in the U.K. this August.

Parragon is also developing a number of other licensed goods, including Happy Tins with books, posters, stickers and felt-tip coloring pens; storybooks, coloring and sticker books; and new product designs including Comic Art Books. These items will begin rolling out in the U.K., North America, Australia and Asia in fall 2016.

Vickie Voss, the global license director at Parragon, remarked: “The Warner Bros. Consumer Products portfolio is a publisher’s dream. It is truly iconic, rich in content and genuinely diverse in that it features a character for everyone. We’re delighted to have the opportunity to combine our publishing expertise and knowledge of developing engaging formats to create products that bring these world-class entertainment properties to life on page.”

Preston Kevin Lewis, the general manager of Warner Bros. Consumer Products in the U.K. and Ireland, added: “I am thrilled to be in partnership with Parragon. Vickie and her team have a proven ability of developing innovative licensed products whilst always protecting the core DNA of our characters and properties. This coupled with Parragon’s excellent consumer insight and its vast global retail network will drive significant mutual publishing growth.”