Paramount Global Promotes Nickelodeon’s Shannon Friedrichs-Higdon

Shannon Friedrichs-Higdon has been elevated to senior VP of content and brand strategy for kids and family at Paramount Global.

Friedrichs-Higdon takes on new responsibilities to maximize the value of Nickelodeon across all international linear and streaming platforms for Paramount Global, including Paramount+ and Pluto TV outside the U.S.

She will be responsible for setting the international content strategy, working in close partnership with the domestic programming team as well as the international kids and family brand heads and the wider global streaming organization.

Friedrichs-Higdon has been with Nickelodeon since 2005, when she began as a programming coordinator. Her latest role, which she was appointed to in 2013, saw her serving as VP of content and brand strategy at Nickelodeon.

She will continue to report to Jules Borkent, managing director and executive VP of kids and family for Paramount Global. She will also work in close partnership with Doug Craig, senior VP of content strategy for international streaming, and with the Pluto TV teams around the world on their Nickelodeon branded channels.