Lagardère Active Acquires Online Hit Badanamu


LOS ANGELES/SEOUL: Lagardère Active has picked up the linear and nonlinear rights to the animated VOD series Badanamu from Calm Island and LNC Media for French-speaking Europe and Africa.

The multiplatform deal includes animated shorts, more than 70 songs and the new Badanamu Imagine That! preschool TV show, which has 52×8-minute episodes currently in production for broadcast on Lagardère’s TiJi, Gulli and YouTube channels. Badanamu is one of the fastest-growing edutainment brands, with more than 1.3 billion online views. The property aims to encourage STEM learning in a playful and musical environment.

Caroline Cochaux, the managing director for France and international at Lagardère Active TV, and CEO of Gulli, commented: “Lagardère Active’s TV hub is proud to welcome this successful new license. It is a chance for us to develop this property in every French-speaking territory in France and in Africa. With our powerful brands, Gulli and TiJi, we will implement a real 360 strategy. Badanamu will air on TV (Gulli, favorite kids’ channel, Gulli AFRICA, present in 22 African countries, and TiJi for the youngest), in the digital area (websites, replay and VOD platforms), on sharing platforms (YouTube, Dailymotion) and finally on social media. Our goal is to make this edutainment TV show as popular as possible. Badanamu, with its lively pace and originality, will entertain our TV viewers and their parents alike, and we will adapt it to the current mode of consumption by offering this program in every format possible.”