Obki Set for Sustainable Character Merchandise Campaign

Radius Group is rolling out a licensing campaign for Sky Kids’ Obki focused on a range of sustainable products.

Products of Change, a global educational hub, will highlight Obki‘s sustainable character merchandise, including apparel, plush, toys, food, drink and publishing, at BLE this week.

“Obki has a unique ability to command the most sustainable licensing partners and influence what toys, clothes and food consumers buy and how they use their purchases at home,” said Damian Hopkins, CEO of the Radius Group. “Obki will lead by example, driving change in the character licensing industry, by collaborating with licensees and partners to deliver products with sustainability at their core.”

Obki Productions’ founder, Amanda Evans, added, “We want to educate consumers about Obki’s sustainability principles and how they can shop more ethically and reach for the product that they know is better for the planet. Retailers will then be able to shift ethically-minded consumers toward these products. Obki will become an active ambassador for climate change by inspiring the next generation to be environmentally intuitive in their thinking and decision-making.”

Helena Mansell-Stopher, CEO and founder of Products of Change, noted, “Obki is an example of a brand that embeds sustainability into its thinking and operations. To see the ambitions of the team to build a truly sustainable licensed brand from content to product is pretty phenomenal, as well as incorporating a large proportion of the UN’s 17 Sustainable Development Goals within its sustainability framework. It is a real honor to be working with such a progressive team at Obki to bring this to life, and I am really looking forward to watching its success around the world.”

Obki launched on Sky Kids in the U.K. and Ireland in August, featuring a lovable alien on his journey to be a positive force for good on Earth.