Numberblocks to Launch in Five New Languages


The Numberblocks YouTube channels and apps are set to launch in five foreign languages, including German and Korean.

Numberblocks has been a hit on the CBeebies channel in the U.K. The English-language Numberblocks YouTube channel has over 5.3 billion views and has now surpassed 6 million subscribers.

With the success of the YouTube channel, the Blue Zoo digital team last year expanded into the Spanish and Portuguese markets with Numberblocks Español and Numberblocks Portugues. This has been followed by the recent launch of Numberblocks in German and Korean. The YouTube channel is also being made available in French.

There are also Numberblocks apps, produced by Alphablocks and Blue Zoo digital.

Stephanie Gauld, digital director at Blue Zoo, said: “The Numberblocks shows carefully map out an exciting maths learning trajectory for children, which works with curricula around the work, making this the perfect brand to deliver on interactive and on-demand platforms internationally. The positive initial reception to our foreign language YouTube channels, coupled with the popularity we see through global distribution, is very encouraging, and we’re excited to see children around the world benefit.”

Karen McNally, licensing director at Blue Zoo, said: “This is a very exciting time for us here at Blue Zoo Licensing. With the huge demand both in the U.K. and Internationally for all things Blocks and with the appointment of international agents in key territories and the expansion of the product offering both in the U.K. and globally, we look forward to what will be an extremely busy year! Our focus is to continue to build brand awareness, especially amongst retailers, and continue to sign high-quality licenses that reflect the ethos of the show and that fans and their parents have come to expect!”