TVKIDS
Kid Cowboy, Nickelodeon’s first original animated series for YouTube, has premiered on the Blaze and the Monster Machines YouTube channel.
The music-driven preschool series follows the adventures of the titular character as he keeps watch over the futuristic kid world of Esperanza on his mechanical flying Robohorse, Sundance, and his best friend, Luna. The Spanish language is woven throughout the episodes.
Kid and Luna’s play-along adventures invite preschoolers to use critical thinking and solve missions alongside them.
Kid Cowboy is produced by Nickelodeon Unscripted & Digital Studio and created by Grammy- and Golden Globe-nominated songwriter and producer Freddy Wexler. Wexler and 19-time Grammy Award winner Emilio Estefan serve as executive producers and principal composers.
“Over the past five years, we have invested to build one of the strongest and largest YouTube networks in the industry,” said Ashley Kaplan, executive VP of Nickelodeon Unscripted & Digital Franchise Studio. “While this allows us to support our iconic franchises, it also allows us to introduce new IP where the largest share of kids are. We are excited to partner with visionary creator Freddy Wexler to bring the vibrant, musical world of Kid Cowboy to life—launching a new era of characters and content that resonates deeply with the next generation of kids across the globe.”
Wexler commented, “Kid Cowboy is a futuristic playground of flying robo-horses, incredible music and a cast of kids as diverse and dynamic as the stories they’re living. The move to premiere it on YouTube signals a strategic pivot to meet audiences where they are—on digital-first platforms—while setting a new standard for how franchises are born. Kid Cowboy isn’t just a show; it’s a reimagining of cowboy culture and a new blueprint for how kids’ entertainment can evolve in a world dominated by streaming and short-form content.”
“Growing up, I never saw kids like me in Westerns, and this series changes that,” Estefan added. “Through the adventures of Kid and Luna, I hope children everywhere see themselves reflected on screen while also learning the values of bravery, kindness and staying true to themselves. I was so happy when Freddy called me to be a part of this incredible experience.”
