Common Sense Networks has elevated Sharon Kroll Cohen, a media industry veteran and former executive VP of Nickelodeon Experiences.
Cohen joined Sensical as VP of marketing in December 2021 and, in the promoted role as chief marketing officer, will continue to manage brand strategy, fueling growth and awareness of the free OTT destination designed for kids 2 to 10 from the ground up.
She will spearhead content and performance marketing, social media marketing; public relations, events and awards; consumer insights; and user acquisition and customer lifecycle marketing across earned and organic channels. Cohen also has oversight of editorial partnership programs and affiliate marketing with Sensical’s device partners.
Cohen continues to report to Common Sense Networks CEO, Eric Berger.
Berger said: “Sharon has been instrumental in the trajectory of Sensical’s success and by extension, the success of Common Sense Networks. She is an exceptionally talented, strategic, and results-driven executive whose contributions and vision have been essential to our work in redefining digital experiences for kids. We believe that Sharon’s leadership has made all the difference as we grow our best-in-class business, one that remains committed to activating meaningful and lasting change in the kids’ media ecosystem.”