Nick Unveils New Ninja Turtles Toy Lines


NEW YORK: Nickelodeon is introducing new toy lines from Playmates Toys and Mega Bloks, inspired by the upcoming Paramount Pictures theatrical movie Teenage Mutant Ninja Turtles: Out of the Shadows.

Starting next month, a full range of toys, including figures, vehicles and play sets based on the sequel to the 2014 blockbuster will become available. The Playmates Toys line will feature basic action figures, deluxe talking figures, 11-inch-high figures, vehicles such as the Turtle Tactical Truck, role play items like masks, and the Turtle Lair and Technodrome play sets, among other items. The Mega Bloks construction line will include buildable action figure assortments and vehicles. It will also feature construction play sets such as the TMNT Movie Lair Hideout and the TMNT Kraang Cryo Chamber. The Teenage Mutant Ninja Turtles: Out of the Shadows toys from Playmates Toys and Mega Bloks will be available at major mass retailers such as Walmart, Target, Toys“R”Us and Amazon, as well as at mid-tier, specialty, grocery, drug and value channels.

Teenage Mutant Ninja Turtles is the brand that just won’t quit and 2016 is poised to be its biggest year yet as the summer kicks off with Teenage Mutant Ninja Turtles: Out of the Shadows,” said Pam Kaufman, the chief marketing officer and president of consumer products at Nickelodeon. “We saw tremendous traction with the consumer products we introduced for the first Teenage Mutant Ninja Turtles movie so we wanted to team up with our best-in-class partners to deliver fresh new toys that bring memorable movie moments to life. From TMNT lair play sets to the iconic Turtle Tactical Truck, Turtles fans of all ages are sure to love these new toys from Playmates Toys and Mega Bloks.”

“We are delighted to have worked with our longstanding partner Nickelodeon to introduce this robust toy line inspired by the highly anticipated film,” said Karl Aaronian, the senior VP of marketing at Playmates Toys. “The extensive line, which includes action figures, vehicles, play sets and more, brings the characters and action from the big screen to life for fans.”

“We are thrilled to partner with Nickelodeon for the launch of the summer movie Teenage Mutant Ninja Turtles: Out of the Shadows,” said Bisma Ansari, the VP of marketing at Mega Brands. “Our construction sets will allow fans to build and play out their favorite movie scenes with authentic details and lights and sounds features.”

Teenage Mutant Ninja Turtles: Out of the Shadows hits theaters on June 3. The movie is directed by Dave Green, written by Josh Appelbaum and André Nemec, and produced by Michael Bay. It stars Megan Fox, Will Arnett, Laura Linney, Stephen Amell, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson, Brian Tee and Tyler Perry.