PAW Patrol PlasmaCars to Hit Retail in the U.S.


Nickelodeon has inked a licensing deal with PlaSmart to manufacture and sell PlasmaCars based on the hit preschool series PAW Patrol in the U.S. over the next two years.

Design work is currently underway on the development of three PlasmaCars featuring the characters Chase, Marshall and Skye. The new PAW Patrol-branded PlasmaCars will become available for purchase in the U.S. through specialty and online retailers starting in November 2017.

“PlaSmart has long resisted the urge to license or to enter into any other marketing agreement with its flagship ride-on, The Original PlasmaCar,” commented Tim Kimber, the CEO of PlaSmart. “But every now and then, a win-win opportunity may present itself.”