Nick Secures Rainbow Rangers for U.S. & Caribbean Basin


Nickelodeon has licensed exclusive broadcast rights for season one of the CGI-animated series Rainbow Rangers in the U.S. and Caribbean Basin from Genius Brands International.

Rainbow Rangers is a mission-based action adventure series that is expected to air on Nickelodeon’s preschool channel, Nick Jr. The 52×11-minute production is currently in development. Genius Brands recently appointed Mattel’s Fisher-Price as global master toy partner for the brand.

The Rainbow Rangers, made up of seven girls, each one a different color of the rainbow and boasting her own unique personality and powers, band together to save the day whenever there’s trouble for the people, animals or natural wonders of the Earth. Each story line is intended to teach viewers the importance of working together.

Genius Brands’ chairman and CEO, Andy Heyward, serves as executive producer on the series. The show was created by Rob Minkoff (The Lion King), Shane Morris (Frozen), Tim Mansfield and New York Times best-selling author and Emmy-nominated writer Elise Allen (Dinosaur Train, The Lion Guard, Barbie specials), who is serving as head writer.

“We’ve assembled an unprecedented team of creative talent to bring Rainbow Rangers to life and are committed to selecting partners of the same caliber that have a shared passion for the brand,” said Heyward. “Nickelodeon has introduced so many of the most beloved and exciting characters to kids and families across the globe.”

Rainbow Rangers is an exciting content series that we believe will strike a relevant chord with its mission-based adventures and message of empowerment for preschool girls,” said Susie Lecker, the executive VP and chief brand officer at Mattel’s Toy Box. “Bringing Rainbow Rangers to life through engaging product allows us to address the opportunity in the preschool toy aisle for a girl-targeted, heroic, action-focused line. We’re looking forward to the continued collaboration with Genius Brands and the incredible pedigree of talent behind the development of the series to realize the full potential of a compelling toy line.”

“Combining Genius Brands’ unique business model and expertise in creating highly engaging cross-platform content with Nickelodeon and Mattel’s pedigree and industry-leading position in the global market gives Rainbow Rangers the fuel it needs to lead in the preschool space,” said Stone Newman, the president of global consumer products, worldwide content sales and marketing at Genius Brands. “Our partnerships can be seen as indicators of the growth potential for this property and its ability to generate significant revenue streams across multiple categories.”