Nickelodeon has renewed Baby Shark’s Big Show! for a second season and has announced plans to develop an animated movie based on the beloved preschool brand.
The Pinkfong Baby Shark brand originated on YouTube in 2015 and quickly became a global hit. Nickelodeon’s series is the number two show in kids 2 to 5 in the U.S., behind PAW Patrol.
“Baby Shark is an example of how we’ve been successful in bringing beloved properties that kids love from other platforms to Nickelodeon and opening up a whole new world of adventures,” said Ramsey Naito, president of Nickelodeon Animation. “As home to the biggest franchises kids love, we’re continuing to grow their footprint by introducing brand-new characters and storylines and creating original content in every format for fans everywhere.”
The as-yet-untitled movie will be co-produced by Nickelodeon Animation Studio and SmartStudy. ViacomCBS is also working with SmartStudy/Pinkfong on other brand extensions, including consumer products across categories such as apparel, home, food and beverage, health and beauty, social expressions and toys. ViacomCBS Consumer Products (VCP) manages consumer products licensing worldwide, excluding China, Korea and Southeast Asia, for the Pinkfong Baby Shark property.