United Smile, master toy licensee of Cyber Group Studios’ Gigantosaurus, is prepping a new line of series-inspired toys, set to launch globally in spring 2023.
The range of products, created with toy designer Darren Lee Phillipson of design_lead_play_, includes figurines, playsets, vehicles and tech toys for children ages 3 to 6.
United Smile will present the Gigantosaurus toys for the first time at the Los Angeles Toy Preshow beginning on September 13.
The animated kids’ series follows the adventures of four young dinosaurs as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself and have lots of funs along the way. It is based on Jonny Duddle’s book, which has sold 600,000 copies worldwide.
Gigantosaurus is currently streaming worldwide on Disney+ and Netflix and airing on channels such as Disney Junior (worldwide), France Télévisions, Rai Yoyo (Italy), Tiny Pop (U.K.), Super RTL (Germany), RTVE—Clan (Spain), CCTV (China), TV Azteca (Mexico) and NHK (Japan), among others.
“I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy line,” said Phillipson, toy and content development architect and founder of design_lead_play_. “We have come up with some amazing features and play patterns to take the Gigantosaurus experience to a whole new level, and I’m extremely excited to see United Smile bring these incredible concepts to life.”
“design_lead_play_ designed an amazing toy line, which combines the great content of this standout series and the play value of the toy line,” said Josue Rosenzweig, president of United Smile. “We are delighted to transform these ideas and prototypes into a full range of must-have toys.”
“design_lead_play_ has done an amazing job designing a toy range that reflects the DNA of the series as well as its emotion and fun,” added Bruno Danzel d’Aumont, VP of international licensing and marketing for Cyber Group Studios. “Kids will be completely immersed in the imaginative world of Gigantosaurus each time they play with this new collection.”