New Licensing Partnership for Daniel Tiger’s Neighborhood

9 Story Brands and Fred Rogers Productions have signed a licensing partnership with the children’s outdoor company carter joey for Daniel Tiger’s Neighborhood.

Rights include children’s outdoor backpacks, patch packs and adventure blankets within the U.S. and Canada. The first Daniel Tiger products from carter joey will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of the series.

“We are thrilled to partner with carter joey, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy,” said Kyra Halperin, co-VP of consumer products for 9 Story. “carter joey will help families play-out the learning themes of the series in their own backyards and bring the important themes to life off-screen.”

“We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger,” said carter joey Co-Founder Damon Claus. “There is great synergy between how Daniel Tiger’s Neighborhood teaches children valuable life lessons and how carter joey encourages the same audience to be adventurous in their approach to learning.”

“We are excited to work with a fellow like-minded, Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way,” said Matt Shiels, VP of business and legal affairs at Fred Rogers Productions. “Daniel and his friends model fun and adventure outdoors, and carter joey is a natural partner to bring that element to life.”