New Licensing Partners On Board Rainbow Rangers

Genius Brands International has named a trio of new licensees for the animated preschool show Rainbow Rangers, which is due to debut on Nick Jr. next year.

Global Design Concepts signed on for bags and luggage, Handcraft is working on an underwear collection and Taste Beauty is doing bath and beauty products. Rainbow Rangers already has a comprehensive retail program led by Mattel’s Fisher-Price as master toy partner. Previously announced licensees for the brand include H.E.R. Accessories, Bentex with apparel and Franco Manufacturing with bedding and home décor.

“The industry’s response to Rainbow Rangers continues to bolster our expectations for this colorful, engaging and empowering series for young viewers,” said Lloyd Mintz, Genius Brands’ senior VP of worldwide consumer products. “Each new partner and every branded product line we introduce in support of Rainbow Rangers fuels greater interest and ultimately will bolster what is already anticipated to be a tremendously successful new preschool brand.”

“We’re very eager and excited to align our specialty bags, backpacks and luggage with the positive and empowering message delivered in each episode of Rainbow Rangers,” noted Carol Pedelty of Global Design Concepts.

Marshall Mizrahi, the VP of Handcraft, remarked: “Like Genius Brands and its positive messaging for children via Rainbow Rangers, we at Handcraft put the emphasis on positive consumer experiences and reinforcing community support. We are very pleased to have been selected by Genius Brands to develop and distribute branded underwear for girls and boys that supports Rainbow Rangers and look forward to a long and successful association.”

“Little girls the world over will be drawn to the characters and examples provided by Genius Brands’ Rainbow Rangers, and we want to be associated with those messages of empowerment and possibility,” added Alex Fogelson, Taste Beauty’s managing partner.