New Licensing Agreements for Yu-Gi-Oh!

Konami Cross Media NY has signed new licensing agreements with King Ice and YoungLA for Yu-Gi-Oh! jewelry and apparel products.

King Ice will introduce a line of Yu-Gi-Oh! chains, pendants, bracelets and rings. YoungLA will work on several lifestyle collections, including T-shirts, shorts, joggers, hoodies and flannels.

King Ice has collaborated with various brands, including Sonic the Hedgehog, Snoop Dogg, Notorious B.I.G. and Wu-Tang, among others. Its products can be found at major retailers such as Zumiez and Urban Outfitters, as well as at hundreds of boutiques across the globe.

YoungLA started as a fitness brand and transitioned into a lifestyle clothing company. Since the pandemic, it has capitalized on the rise in lifestyle clothing, especially among Gen Z. Its Yu-Gi-Oh! collection will target anime fans.

“Working with King Ice and YoungLA provides the Yu-Gi-Oh! brand with new product categories that appeal to the Gen Z demographic, who are actively engaging with the IP,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “For over a decade, King Ice has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture and people, while YoungLA are producing premium quality apparel at an affordable price, and we believe our fans will welcome a chance to own these product lines.”