New Licensees On Board The Wiggles L&M


The Wiggles have secured several new licensing agreements in the U.S. and Canada across categories such as fashion, accessories and party goods.

New partners include TCG Toys for puzzles, games and floor mats; JCorp for daywear; Gertex Hosiery for headwear and hosiery; and Riley Blake Designs for fabrics and DIY. Additionally, Danawares signed on for the tabletop, stationery, craft and activity categories, while Centura Brands is on board for health and beauty aid products, as well as bath items.

The products will hit shelves in 2019. A handful of specialty toys, apparel and accessories will be available at Toys“R”Us and Walmart Canada in fall 2018.

“The Wiggles are thrilled to welcome our newest partners into the fold and extend the brand’s consumer products portfolio in North America to satisfy our captive audience,” said Paul Field, the managing director for The Wiggles. “The Wiggles in many ways are a completely new property, but still built upon the same values, messaging and educational principals that they were launched with nearly three decades ago.”