New Licensees for Oggy in the U.K., Middle East


Xilam has appointed two new licensing agents to represent the animated property Oggy & the Cockroaches in the U.K. and the Middle East.

Brand Focus will manage the licensing program in the U.K., while 20tooLicensing is handling L&M in the Middle East. The agents will rep Oggy across all consumer-products categories and brand promotion.

Marie-Laure Marchand, the senior VP of global licensing at Xilam, remarked: “We are thrilled to be working with Brand Focus and 20tooLicensing, enabling us to expand Oggy & the Cockroaches in these key markets. The international growth of the brand is a major strategic priority as we launch the show’s new 78×7-minute episodes this month.”