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New Children’s Production Venture Sow You Launches


Chris Dicker, Lena Byrne and John Reynolds have teamed up to launch a new venture, Sow You Entertainment, a production company that acts as an original-ideas incubator, specializing in children’s and family content.

The new startup has secured a development deal with a global streaming partner and is in discussions on a variety of other projects. These span preschool, kids’ and tween projects, as well as a limited TV series concept, all at various stages of development.

Dicker, creator of Amazon Prime’s Jessy and Nessy and co-creator of Nickelodeon’s Becca’s Bunch, will showrun as well as executive produce, alongside Byrne. Reynolds will be responsible for all commercial activities, including the financing of the development and production slates, through to the management and exploitation of the company’s IP across all platforms.

“We are in the business of ideas and ideas never stopped during lockdown. That’s when we came together to form this new company,” said Dicker. “We see Sow You as a place where both ideas and talent come to grow. There is a real emphasis on the ‘You’ in our name and we look to nurture creativity and celebrate authenticity”, he continues “We want creators to have a real sense of partnership, as we bring these projects to life together.”

“We follow our hearts and organically develop our ideas from the inside out. We won’t take on anything we can’t put our everything into,” added Byrne. “We are very specific about the stories we want to tell and how we tell them. We have the utmost respect for the audience and feel they deserve only the best of content delivered at the highest quality. We believe our stories can make a difference.”

“There is no perfect time to start a business, especially when the world is going through a pandemic, however, we felt it was the right time, and with our collective track record, to back ourselves and believe we are perfectly positioned to avail of the many opportunities out there,” said Reynolds. “Being lean and flexible allows us to pivot. We can react quickly to opportunities, be decisive and create a culture that puts talent first. We look forward to working with the many great creators, studios and commissioners to help bring our ideas to fruition. Judging by the positive reaction from our peers, we are very excited for what the future holds.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]


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