New CGI Miffy Series in the Works

STUDIOCANAL, Mercis and Superprod Animation have teamed up to develop and produce a new CGI version of the animation classic Miffy.

The series is in development with CANAL+, which is slated to launch the show in 2025. The Miffy character was originally created by Dick Bruna in 1955 and has been featured in more than 30 books.

The brand-new animated series will be produced with today’s preschool-aged children in mind and will be available as 78 episodes of 7 minutes and targeted at 3- to 5-year-olds.

International sales will be handled in the Netherlands and Japan by Mercis and by STUDIOCANAL and Superights in the rest of the world. All merchandising and publishing rights regarding the new series will be handled by Mercis.

Francoise Guyonnet, executive managing director of TV series at STUDIOCANAL, said: “We fully respect the legacy of this wonderful character and are delighted to be part of the transformation of Miffy who, while retaining the same iconic look, now has a fresh and contemporary vision. Along with our co-producers at Mercis and Superprod Animation, we want to make sure that such a beloved character will stand the test of time by widening her appeal to capture the hearts of children and families across the globe. After the continued success of STUDIOCANAL’s Paddington, a treasured and cherished character for 65 years, it’s wonderful to make this announcement today, which underlines our ambition in the quality franchise space.”

Marja Kerkhof, managing director of Mercis, added, “STUDIOCANAL boasts a unique experience of working with classic and iconic brands in the children’s space, and we are very pleased to have entrusted them and Superprod Animation to work with us on this important project. We are so excited that Miffy will be reintroduced to future generations with completely new stories, new sets and locations and new characters such as her young brother Bun. This series will be a new milestone for Miffy.”

Clément Calvet and Jérémie Fajner, co-founders of Superprod, said, “It is such a pleasure to work on such an amazing and strong IP and to develop and produce it with STUDIOCANAL and Mercis. Miffy means a lot to us and our teams are thrilled to develop this new series with our coproduction partners and CANAL+. We have been very careful to keep Miffy’s positive attitude and her sense of adventure while reimagining her world to reflect today’s kids and the world around them. Like many families these days, her mum goes out to work while her dad stays home to look after the family. She now has a little brother and lots of diverse and interesting friends.”

Christine Cauquelin-Malitte, director of the program units and documentary channels, youth and animation at CANAL+, said, “CANAL+ is thrilled to have the opportunity to work with Mercis, STUDIOCANAL and Superprod on such a great IP as Miffy! “CANAL + thinks big for little ones” means we have big ambitions for the content we provide for kids. Our approach is largely illustrated by what we call ‘original recreation,’ which brings together what we consider to be the most creative and entertaining content that sparks children’s imaginations. We’ll be very proud to present Miffy’s new series in our future lineup.”