Never Wrong Toys Named Rainbow Rangers Master Toy Partner

Genius Brands International has appointed Never Wrong Toys, a subsidiary of China’s Markan Industrial Group, to be the global master toy partner for the animated series Rainbow Rangers.

Per the partnership, Genius Brands and Never Wrong Toys will collaborate to develop a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and more. The toy line is slated to hit the retail market in Q1 2022 to coincide with the premiere of season three of Rainbow Rangers, exclusively on Kartoon Channel!

Rainbow Rangers is currently available for streaming on Kartoon Channel!, and from July on Netflix in the U.S., Canada, U.K., Australia, New Zealand and the Middle East.; Amazon Prime Direct in the U.S. and U.K.; and HBO Max LatAm, joining Nick LatAm, CCTV (China), Televisa (Mexico), Treehouse (Canada), Cartoonito (Italy), Nine Network (Australia), TVNZ (New Zealand) and HOP (Israel), among others.

Harold Chizick, president of global content sales, marketing and consumer products at Genius Brands, said: “As season three readies for launch on Kartoon Channel! in the fall, season one will begin rollout on Netflix and Amazon Prime Video Direct beginning this July. We are seeing increasing demand across social media for more ways to interact with the characters and stories of this highly engaging series about seven diverse girls with seven different powers who work together to protect the planet and its animals. Season three is going to have a unique twist on the stories that we are excited to bring to consumer products as well. We are thrilled to partner with Never Wrong Toys to create a brand new comprehensive toy line for global retail distribution that truly reflects the core value of this unique preschool brand and in line with the demands of the market.”

Eva Wong, co-founder of Never Wrong Toys, said: “Rainbow Rangers is a unique original preschool brand that appeals to both girls and boys with its messages of empowerment, friendship, adventure and environmental consciousness, and we are excited to collaborate with Genius Brands to further engagement with the brand through an all-new action-based toy line that will resonate with young kids around the world.”