The Wiggles Continue to Build Up Global Presence

SYDNEY: ABC Commercial has announced a range of new deals for the Australian children’s entertainers The Wiggles, extending the reach for the franchise into a further 190 countries.

In addition to broadcast slots on TV3 in Ireland and DD National in India, Ready, Steady, Wiggle! can now be enjoyed on the children’s app PlayKids and the global internet TV platform Netflix. This follows on success in The Wiggles’s home territory on ABC KIDS.

Paul Field, managing director for The Wiggles, said, “This is an exciting time for The Wiggles with our broadcast reach extending to another 190 countries. The Wiggles are now able to entertain and educate children everywhere. We are also very excited about the possibility of new growth frontiers around the world including touring opportunities in territories we haven’t been to in many years and renewed licensing potential.”

Robert Patterson, director of ABC Commercial, said, “To have worked with The Wiggles for the past 25 years has been a privilege, to see the extent of their reach globally and to continue to produce high-quality entertaining content for preschoolers is exciting—we release a range of products to watch, listen or play on multiple platforms and will continue to do so for many years.”

Anthony Field, the founder of The Wiggles and Blue Wiggle, added, “This has been the dream for Emma, Lachy, Simon and I, for The Wiggles to share music, fun and laughter with children everywhere.”