Nelvana Pacts with Feld Entertainment for Monster Jam

Nelvana has secured a development and licensing deal with Feld Entertainment for the new animated action-adventure kids’ series Monster Jam Gears & Galaxies (w.t.).

Through the deal, Nelvana will distribute Monster Jam Gears & Galaxies and represent global merchandise licensing of the series. It will also exclusively represent the existing Monster Jam brand in Canada and France.

In the new series, Monster Jam trucks travel through the universe to rescue “boosters” (working name)—playful, plug-in robots that give the trucks extraordinary abilities—before they fall into the wrong hands.

Pam Westman, president of Nelvana, said: “Partnering with Feld Entertainment gives us the opportunity to delve into the adrenaline-fueled arena of monster trucks loved by families around the globe. At Nelvana, we are always looking for unique characters and stories that have international appeal and can drive a successful merchandise program, and Monster Jam checks all the boxes! We’re looking forward to engaging with existing fans and bringing in new fans to the edge-of-your-seat entertainment of Monster Jam.”

Kenneth Feld, chair and CEO of Feld Entertainment, said: “We continue to expand Monster Jam beyond the live event into more content and consumer touchpoints as our global audience grows. Together with Nelvana, we are introducing a new set of Monster Jam trucks and stories that will inspire and delight fans worldwide.”