NBCUniversal & DreamWorks Animation TV Bring Titles to Sky


Sky and NBCUniversal Global Distribution have entered into a partnership to bring Sky customers hundreds of hours of high-quality, animated series featuring DreamWorks Animation characters.

The deal includes access to new spin-off series from film franchises such as How to Train Your Dragon, Trolls and Madagascar. Sky and NOW TV customers in the U.K. and Ireland will enjoy exclusive access to the premieres of Madagascar: A Little Wild, TrollsTopia and Dragons Rescue Riders: Heroes of the Sky. Customers can also look forward to the return of characters in All Hail King Julien, Home Adventures with Tip & Oh and Dawn of the Croods.

These new stories featuring iconic characters from DreamWorks will be available weekends on Sky One at no extra cost, on demand via the Sky Kids Pack and through the Sky Kids App, and on NOW TV Kids Pass from late October.

Stephen van Rooyen, executive VP and CEO for U.K. and Europe at Sky, said: “Our new partnership with NBCUniversal brings an impressive range of family favorites from DreamWorks Animation to Sky and NOW TV customers. Adding DreamWorks’ loveable stories of dreams, journeys and heroes alongside our originals and our partner content means customers can access the content they love, all in one place—easy. Families are spending more time at home than ever before—as kids and adults alike love Dreamworks characters, hopefully this will help them enjoy more moments together.”

Belinda Menendez, president and CRO, global distribution and international, at NBCUniversal, said: “We are delighted to expand upon our long-standing relationship with Sky and NOW TV through this new deal that brings a vibrant, compelling slate of animated TV series to bolster the Sky Kids platforms. DreamWorks Animation has an outstanding pedigree in the realm of kids content and we look forward to partnering with Sky to bring these beloved characters and stories to homes across the UK and Ireland for families to enjoy.”