NATPE Spotlight: Hasbro Studios

MIAMI: Topping Hasbro Studios’s NATPE slate are its animated series Transformers Robots in Disguise (season two), My Little Pony: Friendship is Magic (season six) and the new action series Blazing Team, based on a boys’ brand from China.

Blazing Team represents the company’s first co-production, which is being made in association with China’s Guangdong Alpha Animation and Culture Co. Transformers Robots in Disguise is targeted to boys 6 to 11, which is the same target demo as Blazing Team. Skewing toward girls, My Little Pony: Friendship is Magic features Twilight Sparkle, who through humorous, offbeat experiences and adventures learns about the value of friendship. Nina Scales, the VP of international distribution for Hasbro Studios, says all three highlights currently air on major pan-regional networks in Latin America.

Scales notes that Gustavo Gomez, Hasbro Studios’s sales director for Latin America, will also present Littlest Pet Shop and Rescue Bots at NATPE. Littlest Pet Shop is also a girl-skewed property. Transformers Rescue Bots, meanwhile, aims for a younger demo of boys than Robots in Disguise, with the animated series targeting 4- to 9-year-olds.

“Hasbro Studios continues to create high-quality animation that tells great stories,” Scales says. “The characters resonate with kids across the globe and they love the plotlines. Also of importance, parents approve.”