NATPE Spotlight: Cisneros Media

Mobius Lab Kids, launched last year, is the children’s content division of Cisneros Media, and there’s a wealth of new content to come from the unit in 2020.

“We are story developers, producers and creators of a range of genres—from live-action to animation,” says Ailing Zubizarreta, Cisneros’ VP of creative services. “Our current focus is to disrupt the market with innovative content that hyper-focuses on the Alpha generation.”

Leading the NATPE slate is Wowzu!, an animated and live-action series that lets kids “wow” viewers with their reactions to animal behaviors via challenges, memes, dance-offs, lip-syncing and more. Dino Bites, meanwhile, features short-form dinosaur-themed adventures that are meant to both entertain and educate audiences. There’s also AnimalFanPedia, which teaches kids about animals.

“We believe creating content that’s hyper-focused on the Alpha generation is the task at hand for years to come,” says Zubizarreta.