More Licensees Board Dinosaur Train


HOLLYWOOD: The Jim Henson Company has secured additional licensing partners in Europe and the U.S. for the animated preschool series Dinosaur Train.

In Germany, TV Mania has signed on to make apparel and accessories, while GEDA Labels is on board for mealtime products. In Italy, Giochi Preziosi has joined the Dinosaur Train licensing program for food with premiums, and Panini is now a publishing partner. The Jim Henson Company has also signed Wall-Ah! in the U.S. for wall decals.

The new partners join a roster of existing Dinosaur Train licensees, including global master toy partner Jazwares, Evrika for chocolate eggs in Russia, California Costumes for costumes in the U.S. and Fun Stickers in the U.K. for stickers. The Jim Henson Company oversees all ancillary exploitation of the property, including distribution, licensing and merchandising in all markets outside of Asia.

The Jim Henson Company has licensed Dinosaur Train, which was created by Craig Bartlett, in more than 200 territories across the world with broadcasters and digital platforms such as PBS Kids (the U.S.), Netflix (global), Disney Channel (Germany), YLE (Finland), ERT (Greece), TFO (French Canada), Knowledge Network (Canada), MultiChoice Africa (Africa) and more. The show is produced by The Jim Henson Company and co-produced with Sparky Animation, with original support from the Singapore Media Development Authority.

Federico San Martin, the VP of global consumer products at The Jim Henson Company, said: “Dinosaur Train continues to gain momentum as more and more children around the world are embracing the fun and whimsical world of Buddy and his family, and we are continuing to work with new partners to find innovative ways to engage young fans with fresh products that reflect the attributes of the brand. With the fourth season of the series now on air, and our broadcast and digital partnerships expanding, we are in an amazing position to offer parents and their children the opportunity to experience the brand on and off screen.”