Mondo TV Inks L&M Deal for MeteoHeroes with Pea & Promoplast

Mondo TV has appointed Pea & Promoplast as a toy licensee for its original new children’s animated series MeteoHeroes.

Pea & Promoplast is planning a range of pocket money MeteoHeroes toys to be developed and distributed via its Play Around division. The range, which will be available in the fall, will include a selection of 3D figurines, playsets and gadgets aimed at the show’s gender-neutral target audience aged between 4 and 7.

MeteoHeroes, a Mondo TV co-production with Meteo Expert Center, follows six kids who use their superpowers to protect the planet from extreme weather events and pollution. It addresses issues like climate change, ecology and respect for nature through the adventures of the superpowered children. A large part of the new products’ design and development will involve recyclable materials. The pocket money toys will be available in the mass market across Italy, San Marino, Canton Ticino and Vatican City.

MeteoHereoes premiered with a special four-episode sneak preview in April on the free-to-air channel Cartoonito. The series will launch on July 6 when the four opening episodes will again appear, followed by 14 brand-new episodes, building brand momentum ahead of the launch of new episodes in October, when previous episodes will begin a second run.

Massimiliano Piazzolla, toys and licensing director at Pea & Promoplast, said: “At Play Around, we are excited to be on board with the awesome project MeteoHeroes and to be working with Mondo TV. We were very enthusiastic when Mondo TV introduced MeteoHeroes to us. The content of the animated series, in terms of being fun for kids and at the same time embracing green credentials, is pushing us to develop a challenging line of pocket money toys as well as product for all the channels where we are present as a group.”

Valentina La Macchia, Mondo TV licensing director, said: “MeteoHeroes’ originality, appealing characters and exciting storylines, along with its relevant and important themes, are already attracting strong licensee support across multiple categories. We’re delighted to be partnering with Pea & Promoplast, a global leader in its field, we appreciate how committed they are to developing a line of pocket money toys that will not only thrill all young fans of this exciting new series but that is environmentally friendly and consistent with Meteoheroes‘ brand values.”