MIPTV Spotlight: SUNRIGHTS

SUNRIGHTS is showcasing Beyblade Burst, as well as season two, Beyblade Burst Evolution, at MIPTV.

“The action and adventure continue in Beyblade Burst Evolution, as Valt Aoi, runner-up at the Japanese National Tournament, travels to Spain after being scouted,” explains Natasha Gross, the company’s director of TV sales and licensing.

She notes that the underlying themes are “relatable to most kids, no matter where they live in the world. It’s about competition, hard work, friendship and sportsmanship—familiar parts of the daily life of any active kid. Watching this series, they find themselves identifying with Valt and his quest for the championship, whether he faces setbacks or enjoys the sweet taste of success!”

Gross adds: “These series continue to reach and entertain a growing legion of fans around the world as their themes of spirited competition both engage and rally viewers.”