MIPTV Spotlight: Sunrights

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CANNES: Sunrights is continuing to pitch the first season of the animated series Beyblade Burst and wants to secure home-video distribution for the first three seasons of the 2002 Beyblade series.

The company is also looking to build awareness for the latest installment of the boys’ action series Beyblade Burst. “Sunrights is gearing up for the all-new second season of Beyblade Burst,” says Natasha Gross, the company’s head of TV and licensing sales.

“The original Beyblade series is mainly geared toward the existing generation of fans who have a sense of nostalgia for the brand they used to know and love during their childhood,” says Gross. “The new Beyblade Burst series maintains the same core themes of friendship, competition and real sports as the previous generations, appealing to both new and existing fans, but updates the look and content to resonate with this new generation of international, interconnected fans.”