MIPTV Spotlight: Rainbow

CANNES: Maggie & Bianca Fashion Friends is one of Rainbow’s main offerings for buyers at MIPTV.

It follows the friendship of an American and an Italian girl who meet at fashion school. “Maggie & Bianca is exactly what many buyers are looking for: a fresh, cool, live-action show for tweens, with a very original core element about fashion, on top of the values that the audience likes most (music, friendship and a bit of romance),” says Cristiana Buzzelli, Rainbow’s senior VP of licensing and acquisitions.

Other highlights are Regal Academy, an animated series that follows the adventures of a group of friends at a school for fairy-tale characters, and World of Winx, an extension of the popular Winx Club franchise that is launching on Netflix this year.

“We will be looking at innovative concepts for co-production for animation, live action and feature films,” adds Buzzelli.