MIPJunior Spotlight: Saban Brands

Saban Brands’ classic property Power Rangers will celebrate its 25th anniversary in 2018.

“Power Rangers is the true definition of an evergreen property, having remained part of public consciousness and pop culture for almost 25 years,” says Leila Ouledcheikh, the senior VP of distribution and consumer products for EMEA at Saban Brands. “A huge driver of its enduring success is the relatability of the rangers; they are normal teens who can transform into awesome superheroes, meaning that generations of fans have been able to see themselves in our heroes.”

Another highlight is the Netflix original Cirque du Soleil Junior—Luna Petunia, which targets a preschool audience. The show “is inspired by the curiosity, surprise and wonder of Cirque du Soleil,” notes Ouledcheikh.

The animated comedy Rainbow Butterfly Unicorn Kitty centers on a cat named Felicity who gains the majestic powers of a rainbow, a butterfly and a unicorn.