MIPJunior Spotlight: Rainbow

44 Cats, which features positive values and edutainment messages with the aim to teach important life lessons to preschoolers, is one of Rainbow’s highlights for the market.

Rainbow has signed agreements for 44 Cats with public channels such as Rai Yoyo in Italy (which will debut the show on November 12), France Télévisions in France and Carousel in Russia, in addition to Nickelodeon, Discovery Kids LatAm and Super RTL.

A group of sharks with super powers are lifeguards in Shark4, also on offer from the company. “Shark4 is a great character-driven, surreal comedy with key themes of bravery and friendship that mix with crazy rescues and thrilling action,” says Andrea Graciotti, the head of sales and co-productions.

In 2 Happy Farmers, a brother and sister bear run a farm with a little help from the animals and talking vehicles that live there. The series “inspires kids to get in contact with nature,” says Graciotti.

There is also the musical comedy Dancing Horses, about three friends who are united by their love for dance and their magical horses.

Other highlights from Rainbow include Pinocchio and the newest installment in the Winx franchise, Winx Club 8.

“Rainbow programs have a pedigree for quality and great visual execution, and as always, we’ve enjoyed the process of creating new characters and new worlds,” adds Graciotti.