MIPCOM Spotlight: TV Asahi


Obocchama-Kun, a collaboration between TV Asahi and Sony Pictures Networks India, ranks as a top program highlight from the Japanese media group.

The comedy about a wealthy boy is a sequel to the original series from 1989.

Doraemon is soon to celebrate its 55th brand anniversary. The series sees a robot cat from the future get sent back in time to save a 10-year-old boy from getting into trouble. In honor of the anniversary, “we are planning to produce many special contents and events for the occasion,” says Maiko Sumida, head of animation sales and development for the international business department.

Shin chan, meanwhile, is a slice-of-life show about a 5-year-old boy that has been airing for over 30 years.

“TV Asahi is now putting more and more emphasis on the development of our own IP,” says Sumida.