MIPCOM Spotlight: Mattel

Mattel has on offer a second season of Hot Wheels Let’s Race, which follows the racers’ next level of training and their biggest challenges yet.

Barbie Mysteries: The Great Horse Chase features a horse-centered storyline involving Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts and will be accompanied by a range of new toys. In the new animated series Barney’s World, the titular purple dinosaur from Barney & Friends returns for more music-filled adventures.

“Each of these exciting new shows builds on our beloved global franchises, expanding fans’ favorite Mattel characters and storylines,” says Josh Silverman, chief franchise officer. “Here at Mattel, we strive to build and extend the emotional connections between our fans and our franchises through new stories, products and experiences for years to come.”

“Creative and meaningful storytelling is universal, but connecting with and appealing to audiences of all ages is Mattel’s specialty,” adds Silverman.