MIPCOM Spotlight: Hasbro Entertainment


At MIPCOM, Hasbro Entertainment is presenting My Little Pony: Tell Your Tale and My Little Pony: Make Your Mark.

“The rich storytelling and diverse set of characters showcased within both series inspire viewers to explore, express and celebrate what makes them unique,” says Monica Candiani, executive VP of content sales. “Kids can even see themselves reflected in these ponies.”

As the Peppa Pig series approaches its 20th anniversary next year, the four-part Peppa Pig Cruise Special sees Peppa, George and their grandparents board a solar-powered cruise ship. The upcoming tenth season of the original Peppa Pig series will introduce new characters. The brand “encourages kids to jump in together and explore the world around them while giving them the confidence to treat every first step as a new adventure,” Candiani adds.

“Quality is always of the utmost importance, but engaging stories and relatable characters are also key elements of each property,” says Candiani.