Milo Heads to Rai Yoyo


Milo, produced by Fourth Wall in association with DeAPlaneta Entertainment, is slated to premiere on Rai Yoyo later this month.

Milo features an adventurous 5-year-old cat who, together with his best friends Lofty and Lark, uses role play to explore the world of vocations—from doctors and mechanics to hairdressers, chefs and postal workers.

Rai Yoyo in Italy adds to a slate of broadcast partners that spans the U.K. (Milkshake!), Spain (Clan TV), Poland (MiniMini+, Pulse TV), Italy (DeAJunior), Australia (ABC Kids), Hungary (MTVA), Latin America (HBO Max) and Finland (Yle). The show also recently launched in China (Mango TV), the Czech Republic (Česká televise) and Sweden (SVT) and is coming soon to Portugal (RTP).

Lucia Vismara, head of media sales for Italy, CEE and Eastern countries at DeAPlaneta Entertainment, said: “After all Milo’s major international successes around the world, we are delighted to announce the series launch on an Italian public channel with such a loyal audience as Rai Yoyo. This new deal confirms Milo’s global expansion is unstoppable!”

Annalisa Liberi, head of acquisitions at Rai Kids, added: “We are happy to welcome Milo to Rai Yoyo. This brilliant series allows our children to explore the world of vocations and learn that every job is incredible.”