DeAPlaneta Names Head of Franchise & Marketing


DeAPlaneta Entertainment has tapped Pol Benedí as head of franchise and marketing for the Kids & Family division.

Benedí joins from FC Barcelona, where he worked for several years on the creation of the Barça licensing and merchandising division. As head of franchise and marketing at DeAPlaneta Kids & Family, he will work toward the consolidation of the company’s IPs in the licensing world.

“It is an honor to join this team at DeAPlaneta Entertainment, Europe’s leading company in entertainment for kids and families,” Benedí said. “I look forward to bringing all my experience acquired in the licensing world to the Kids & Family division to consolidate, expand and launch established brands such as Milo and future hits such as Hero Inside or Magic Lilly. I’m very excited to join a team that really enjoys what they do!”

Diego Ibáñez Belaustegui, chief brand officer at DeAPlaneta Kids & Family, added, “Despite his youth, Pol has an extensive experience in branding and consumer products, having recently played an important role in the licensing department at FC Barcelona. Pol has been very close to both license and retail companies as well as the fans themselves, which makes him ideal for this responsibility at DeAPlaneta Entertainment, where consumers are a priority.”