Michael Serafini Joins DHX Television as Programming VP

TORONTO: Former CBC exec Michael Serafini has joined DHX Television as VP of programming, effective immediately.

In his role, Serafini will oversee the strategic development, execution and promotion of the DHX Television channels and their digital extensions, while enhancing the strength of DHX’s brand. Before Serafini’s arrival, VP of original production Michael Goldsmith had assumed the additional responsibility of overseeing the strategic development and scheduling for the suite of channels. Goldsmith will now return his focus to original content development and managing the vast original programming of DHX’s slate. Both Goldsmith and Serafini will report directly to Joe Tedesco, the senior VP and general manager of DHX Television.

Serafini was most recently the interim executive director of content planning for CBC Television, after moving from the role of senior director for content planning and acquisitions. He was responsible for launching CBC comedies such as Mr. D and last winter’s Schitt’s Creek, as well as the popular miniseries Book of Negroes. The exec also handled the overall navigation strategy for the broadcast of the Sochi 2014 Winter Olympics.