Maya the Bee to Celebrate 50th Anniversary

Studio 100 International is set to celebrate Maya the Bee’s 50th anniversary in 2025 with special branding.

A unique anniversary logo, showcasing the 1970s Maya alongside her contemporary CGI counterpart, is available for international agents and licensees to develop anniversary-themed products and activities. To support promotional efforts, an electronic press kit and social media kit with clips and images are also available.

In Germany, the celebrations will culminate in 2026, commemorating Maya the Bee’s 1976 debut on ZDF.

The Maya the Bee franchise now includes the classic 1970s TV series, the contemporary CGI series and three feature films: Maya the Bee Movie, Maya the Bee: The Honey Games and Maya the Bee: The Golden Orb.

Since 2019, Maya has also championed sustainability and bee protection through the “Project Poppy Meadow” initiative.

“Our cherished Maya the Bee has been inspiring and entertaining generations for half a century, and this milestone is a testament to her universal appeal and enduring values,” said Peter Kleinschmidt, director of marketing and brand management at Studio 100 International. “As we celebrate her 50th anniversary, we look forward to sharing her joy, curiosity and sense of adventure with even more fans around the world.”