Maya the Bee Kicks Off Polish Cinema Promotion


Studio 100 International has launched Maya the Bee cinema promotion events across three Polish cities.

The campaign, which is a collaboration between Studio 100 International and the U.K.’s Generation Media, features 60-minute interactive events with episode screenings punctuated by dancing, sing-alongs, puzzling and more. Studio 100 International plans to extend the initiative into various markets.

Peter Kleinschmidt, director of marketing at Studio 100 International, said, “This new and innovative format not only allows kids to experience Maya’s world in a completely fresh and engaging way but also extends our mission to deliver enriching family entertainment that educates and inspires via various platforms.”