Mattel’s Chief Franchise Officer to Keynote MIPJunior

Josh Silverman, chief franchise officer of Mattel, is set to deliver a keynote at the upcoming MIPJunior, taking place in Cannes from October 18 to 20.

Silverman is set to take to the stage at 11:15 a.m. on October 20 for the Expand Your Playground program. In a session titled Beyond the Toy Box: Shaping the Future of Play, Silverman will explore reaching new audiences and platforms, Mattel’s approach to play and how the company’s expanding entertainment slate connects with fans worldwide as it approaches its eighth decade.

Silverman joined Mattel in 2022 to support the company’s expanding entertainment offering. In his role, Silverman oversees Mattel’s franchise management, consumer products, publishing, promotions, location-based entertainment, digital gaming, music and Mattel Television Studios. He was recently responsible for overseeing the global consumer partnerships for Barbie.

Prior to joining Mattel, Silverman held senior leadership roles with The Walt Disney Company and Marvel Entertainment. His time at The Walt Disney Company included overseeing creative and product development, the Disney Stores and commercialization for Disney Interactive and Disney Publishing Worldwide. At Marvel, Silverman worked across divisions on global strategic and tactical matters and corporate brand management.

“I am thrilled to join the delegates at MIPJunior 2024 as we share in the passion for shaping the future of family entertainment,” said Silverman. “It’s an incredibly exciting time to be at Mattel as we advance our strategy to unlock the full value of our IP outside the toy aisle and expand our entertainment offering. I look forward to engaging with industry leaders and discussing the evolving landscape of how we inspire audiences through play.”

“Josh Silverman oversees Mattel’s extraordinary licensing portfolio of characters, brands and storylines that have engaged multiple generations of kids across eight decades—and it feels like they are just getting started,” said Lucy Smith, Director of MIPJunior and MIPCOM CANNES. “Hearing firsthand the thinking and tactics behind Mattel’s multiple touchpoint strategies will be unmissable for anybody in the kids’ sector and beyond.”