Mattel Unveils WWE Merchandise for Girls

Mattel and WWE are releasing a girl-skewing product line featuring the first-ever fashion dolls of female Superstars Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

The collection includes 12-inch fashion dolls that come with various fashions inspired by the aforementioned WWE Superstars. These dolls will become available for preorder on the Toys”R”Us website as of Monday, July 24, and will be sold exclusively at the retailer’s stores around the U.S. in September. There will also be such role-play items as a WWE Women’s Championship title belt, as well as accessories and action figures.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” said Stephanie McMahon, WWE’s chief brand officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first-ever female Superstar fashion doll line to fans,” added Lori Pantel, the senior VP and general manager for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar, and fits well within our portfolio of girls’ brands by offering unique doll aesthetics with empowering messages.”