Mattel Launches Barbie FAST Channel

Mattel has launched its first FAST channel, Barbie and Friends, via Samsung TV Plus.

The Barbie and Friends channel, available on Samsung TV Plus’s dedicated Kids destination, features content starring Barbie and her best friends. It is the first of three Mattel channels set to go live this year.

Hot Wheels Action and Mattel Jr., will become available later this year. Barbie and Friends, and later the other two channels, is accessible for free on Samsung smart TVs, Galaxy devices and on the Samsung TV Plus website.