Mattel Inks Licensing Deal for Wednesday Range

Mattel has signed a multiyear licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by MGM Television’s Wednesday.

In 2024, Mattel will release Wednesday-inspired dolls and collector sets through its Monster High and Little People Collector properties, respectively. They will be available through the Wednesday storefront on Amazon and other retailers.

Wednesday, streaming on Netflix, follows the misadventures of Wednesday Addams as she spends time as a student at Nevermore Academy, a unique boarding school deep in New England. The series marks the first time fans of The Addams Family have seen the character of Wednesday as a teenager. After its debut in November 2022, it became number one in 83 countries and became the number one most-watched English-language series of all time on Netflix.