Masha and the Bear Arrives on Tiny Pop

Masha and the Bear, which is represented by INK Global, premieres today on Sony Pictures Television Networks’ Tiny Pop preschool channel in the U.K.

Masha and the Bear is a 3D animated series produced by Animaccord. The show’s first season is airing on Tiny Pop every weekday at 7 a.m. and 5 p.m., and on weekends at 7 a.m., 11:30 a.m. and 5:30 p.m. starting on Saturday, December 16.

“We are delighted that Tiny Pop will be screening Masha and the Bear season one,” said Claus Tømming, managing partner at INK Group. “They are a fantastic broadcaster and these peak time slots will ensure that as many people as possible are able to watch Masha’s adventures. The show is already a huge hit in the U.K. and it’s one of those rare shows that strikes a chord across generations, so there will be fans of all ages excited about tuning into Tiny Pop this Christmas.”

Vladimir Gorbulya, the president of Animaccord, noted: “We are glad to partner with Sony Pictures Television Networks and that the U.K. audience will soon see Masha and the Bear on Tiny Pop. We believe that this deal will bring success to both parties. Thanks to everyone for making this happen.”

Richard Belford, sales director at Simba Smoby, added: “Having the free-to-air broadcast secured on Tiny Pop provides the perfect platform to elevate Masha and the Bear to an even larger audience. We will be heavily capitalizing on this in 2018, working very closely with our key retail partners on an extensive 360-degree marketing campaign, including TV, VOD and digital activity to achieve strong sell-through.”