m4e’s Wissper, Tip the Mouse Head to China

HÖHENKIRCHEN/MUNICH/BEIJING: m4e has partnered with WeKids Asia, which has acquired the rights to distribute the preschool series Wissper and Tip the Mouse in China.

WeKids Asia secured the rights to distribute Tip the Mouse and Wissper across a range of TV broadcasters and VOD platforms. WeKids also picked up rights for licensing and merchandising throughout mainland China, Hong Kong, Taiwan and Macau.

“We are thrilled to be working with Mr. Sean Chu and his team at WeKids on our two preschool brands Wissper and Tip the Mouse,” said Bernd Conrad, m4e’s commercial director for Asia. “This collaboration clearly demonstrates the global approach of our projects. This, combined with the expertise and reputation of our partner WeKids will surely create visible footprints of both properties in the China territory.”

Sean Chu, the founder and CEO of WeKids, added, “We are excited to be granted the opportunity to bring these delightful and whimsical properties to the children and families of Greater China. Both Wissper and Tip the Mouse have all the characteristics that Chinese audiences love: adorable characters, high-quality animation, simple but engaging stories, and most important to Chinese parents, positive social and emotional messaging that is developmentally appropriate to preschoolers. These TV series are beautifully made by m4e, and we are confident that Wissper and Tip the Mouse will become enduring favorites with the Chinese public.”