Lost & Found Music Studios Adds Canadian Apparel Licensee

TORONTO: Boat Rocker Brands, a division of Boat Rocker Media, has appointed NTD Apparel to license a full line of clothing inspired by the teen drama series Lost & Found Music Studios.

The fashion apparel line will feature the Lost & Found brand on clothing across categories such as activewear, sleepwear, swimwear, intimates and headwear. The apparel will be available throughout Canada beginning in July. Lost & Found Music Studios follows a group of young aspiring musicians and features original songs and performances in each episode.

The show airs on Family Channel in Canada, on CBBC in the U.K., and in the rest of world on Netflix. Original songs from the series are available for purchase on iTunes, Spotify and Amazon.

Lost & Found Music Studios is produced by Temple Street, a division of Boat Rocker Studios, in association with Family Channel. The series is executive produced by creator Frank van Keeken (The Next Step, Wingin’ It), Ivan Schneeberg and David Fortier (The Next Step, Orphan Black) and Laura Harbin (The Next Step, Wingin’ It). The series is also produced with financial assistance from The Shaw Rocket Fund and the Canada Media Fund.

“We are excited to continue to execute on our brand strategy by partnering with NTD Apparel, a highly respected apparel manufacturer,” said John Young, the CEO of Boat Rocker Media. “NTD has the expertise to create quality products that will appeal to the Lost & Found audience and has cemented a position in the retail marketplace to expand the series’ footprint.”

Stuart Pollock of Segal Licensing, who brokered the deal, commented, “The partnership with Boat Rocker Brands allows us to develop a line of clothing that captures the true essence of Lost & Found Music Studios and the characters. We enthusiastically await the launch of the clothing line in Canada.”

“We are excited about our partnership and look forward to building a lifestyle brand that will resonate with fans of the series everywhere,” remarked Michael Eliesen, the president and CEO of NTD Apparel.

Boat Rocker Brands develops and executes the strategy for the global marketing and monetization of Lost & Found Music Studios and additional series such as Orphan Black and The Next Step, as well as Boat Rocker Studios’s other premium content. Boat Rocker Rights has acquired international distribution rights for Lost & Found Music Studios.