L&M Agent Appointed for BabyRiki in U.K., Ireland

FUN Union has named Licensing Link as the exclusive L&M agent for the animated series BabyRiki in the U.K. and the Republic of Ireland.

Licensing Link will introduce BabyRiki to the market and potential licensees. The preschool show features a musical storyline that encourages young viewers to discover and learn through play. Originally created in Russia, it has launched in more than ten languages around the globe.

“We are thrilled to be working on BabyRiki with FUN Union,” remarked Ian Wickham, the director of Licensing Link. “The show is a delight, delivering both imaginative entertainment and an educational element, with highly engaging characters in such a different way. The early performance of the show on free-to-air TV here in the U.K. indicates BabyRiki has the potential to become a significant player in the preschool space. This is super exciting.”

“This licensing agreement is an exciting next step to accompany BabyRiki’s launch on ITV earlier this month,” added Christine Brendle, the CEO of FUN Union. “We are thrilled to be working with Licensing Link as this series is introduced to children in this important market and as we prepare the launch of BabyRiki‘s third season early 2019.”