Little Dot Studios to Manage Federation Kids’ Content on YouTube

Federation Kids & Family and its production studio Cottonwood Media have appointed Little Dot Studios to manage the digital presence of their premium kids’ content on YouTube platforms.

The agreement will kick off with Cottonwood’s flagship shows, including The Ollie & Moon Show, Squish, Find Me in Paris and Love Divina. Little Dot Studios will be tasked with setting up YouTube channels for Cottonwood Media’s top-tier programming to grow their global digital presence and viewership.

The companies will work together to develop a bespoke, online digital strategy for each individual show to help raise awareness about the shows and support regional broadcasters and local platforms. Little Dot Studios will be in charge of regularly uploading new content, creating compilations and targeted playlists, optimizing and scheduling all content, and working closely with YouTube Kids to maximize cross-promotion opportunities.

David Michel, the president of Federation Kids & Family and Cottonwood Media, stated, “We are delighted to be working with a leading YouTube expert such as Little Dot Studios. The ability to reach viewers in a much more direct manner provides our shows, which are already widely distributed and performing very well on traditional broadcast outlets, an exciting and new area of opportunity.”

Wayne Davison, the managing director of content acquisition and distribution at Little Dot Studios, added, “We love the content that the creative powerhouses Federation Kids & Family and Cottonwood Media are producing. This is a great opportunity for us to bring these fantastic series to new global digital audiences. YouTube is a platform that has the potential to deliver TV shows and kids’ content to huge, young audiences and we love working with the best partners and content creators to ensure their titles reach those viewers.”